My good friend, Mr. Scott Sigel, has a hand in this great company. They recently rebranded and were written up in TechCrunch today:
Makeably, the New York-based, custom-made goods marketplace that closed on seed funding from Great Oaks, 500 Startups and others earlier this year is now relaunching under a new, easier-to-remember name: Hatch. Alongside the rebranding, the company has also evolved the process by which consumers tweak and “remix” the products offered for sale.
The site, founded by ex-Googlers Ryan Hayward and Anastasia Leng, is similar to CustomMade in that it’s an attempt to connect everyday shoppers with artisans capable of producing custom goods.
But this summer, Hatch (then Makeably), made a slight shift to differentiate itself somewhat from its competitors. Leng explained that the majority of shoppers looking for custom items weren’t reaching out to artisans with detailed requests sprung out of their own minds, but were rather “remixing” existing products with small change requests. Around 90 percent were asking for minor adjustments – like changing the base material used in a product. For example, they might request a necklace in gold instead of silver. They may have also asked for slight changes to designs or sizes, among other things.
Buy some custom flip flops.